house of honk! logos

logo system for street band non-profit

After working together on the poster for Honk NYC! Festival, the organizers asked for my help finalizing a logo for their new non-profit, House of Honk! The organizers had worked with a few other designers to develop a logo, but it wasn’t quite working. So I jumped in.

At first it seemed simple: they had a rough logo, and they just wanted me to make a few adjustments. Easy, right?

But when I started digging into the project, I saw opportunity to take their concept and make a logo system that was more adaptable and better represented their mission.

I developed a visual system of logos and colors that could be used across platforms and use cases, and I packaged everything up nicely with some logo usage guidelines.

Roles

Logo Design

An “Aha” Moment

The logo concept was a house, a visual representation of the home for street bands & merrymakers across NYC. I was sketching some different houses to consider, when suddenly it hit me: houses don’t look like that in New York City. It was a simple thought that became huge revelation and completely changed the trajectory of the project. From there, the rest of the logo system fell right into place.