h3r Performance merch

merch collection design for off-road accessory brand

H3R Performance, an automotive accessory brand, sought my help to design merch that helped increase repeat purchases and brand loyalty.

With this collection, H3R specifically wanted to target their off-road customers—rugged enthusiasts who were drawn to the freedom of off-road exploration. As the most expensive and highest quality brand in their category, the merchandise had to reflect the high quality that H3R had become synonymous with.

I developed designs to use across a collection of two t-shirt variations and a hoodie. With the help of my production partner, we selected garments that were high quality and made in the USA with sustainable fabrics.